Refloresta

Music video for Gilberto Gil new song, Refloresta. A campaign for Instituto Terra, brasilian reforestation institute. The song invite us to imagine a world with more forests than today, reforested. And animation was used to create a poetic visual approach to this idea.

Refloresta | Gilberto Gil | Instituto Terra

An original tune from Gilberto Gil, a legendary brazilian singer and songwriter, was the starting point for this project.
Instituto Terra leads a very important and ambitious reforestation project, and this music video is the 2021 main campaign piece.
We teamed up with Ampfy and director Ivi Roberg from the artistic research to the post, during this amazing and unforgettable project.

#Refloresta

music: Gilberto Gil, Bem Gil, Os Gilsons
director: Ivi Roberg

art direction: Ricardo Kump
edit: Guilherme Perez
DP: Julia Equi
animation supervisors: Alexandre Chalabi and Daniel Azevedo
art: Danilo Cheng, Victor Further and Adams Carvalho

color: Gigio Pelosi

Layouts:

Concepts:

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